McDonald’s Campaign Art Direction

Project Brief Collaborate with the copywriting, PR, and media intern to develop a comprehensive campaign promoting the McDonald’s app to Gen Z.

My Process By partnering with the interns for research and strategic planning, I crafted engaging content for the entire campaign, including social media posts, digital ads, and event visuals.

Creative Concepts:

“Moments Made Easier”

• Every gathering is a special occasion when you use the McDonald’s App.

“Spend Less. Enjoy More”

• The cost of fast food doesn’t have to be on the list of things to worry about. The McDonald’s App keeps you focused on enjoying good times with great people.