Grounded Branding design

Project Brief Establish a brand entirely from the ground up, conceptualizing a logo, defining a unique style, and creating different applications to embody the brand. 

My Process After concepting, developing a logo was the biggest challenge. The final logo concept represents an abstract version of a coffee bean combined with the “lotus” yoga pose. I had a lot of fun creating this brand, experimenting with colors, textures, and fonts, and creating a brand identity.